Your inventory deserves to be seen in 360.
Create short videos that add value to particular customer types, or that answer frequently asked questions. Simply set up your furniture in an attractive space and create a video tour of it with your mobile phone. Keep each video short. Try 40-60 seconds and monitor engagement until you find the sweet spot.
Ideas include videos of:
- new collections
- tables with table setting decorations
- mismatched vintage chairs that work together
- lounge styles that can be mixed and matched successfully
- how to tie a chair sash, or how to create an inexpensive centerpiece
Why? Video makes it easier for clients to see the quality, colours, dimensions, and how collections work together. More importantly, it separates you from competitors who still use low-res images from the furniture manufacturer. Which company would you choose? The one who cares enough to give a short video tour, or the impersonal company with a dated website?
You can add your logo to the end of the video with editing software, such as
ClipChamp, which is free from Microsoft and has the bonus of being available on a web browser, so there’s no need to download software. Add captions, voice, or background music to suit your company’s style.
Once you’re happy with your video, post it to your Vimeo or YouTube channel and use the s
hare link [or embed code] to add it on your website and social media posts.
If you’d prefer to outsource the video editing, you can find competitive rates from freelancers on sites such as People per Hour.