How to Market your Furniture Hire Business
How to market your Furniture Hire business
Fresh Ideas for 2023
1. Foster and seek out connections
Start by making a list of 5 companies you’d love to do business with. Put the list on the wall next to your desk, or in your phone. Every day, do one thing that gets you closer to winning their business.
Reach out to them in any way that feels appropriate. Simple examples include:
- follow the company on social media and comment on their posts
- invite a decision-maker for a tour of your premises
- send a printed brochure in the post
- ask to connect on LinkedIn
- research their tender process
Be persistent and be patient. They may not need your product today, but if you’re in their inbox, connected on social, and you’ve put your product in front of them, you’re in the best possible position when the day comes they do need to furniture hire.
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2. Tap into client calendars
Not literally. No hacking skills required.
Are you confident you know the dates of all major events in your region? Are you contacting prospective clients at the right time in the lead cycle? Do you have gaps in your calendar after the wedding season that you try to fill last minute? This is where calendar planning is invaluable.
If you’d like to supply event furniture to the local golf club for major tournament days, or for club parties, find out when they are! Decide an appropriate lead time and give them a call or drop a brochure in at the right time.
If you’d like to supply furniture to a university for graduation days, have you approached the right person at the right time each year? Do you know the tender dates for jobs you want to win?
3. Start thinking of your contacts as influencers
You probably have a relationship with several venues and event organisers in your area. Perhaps you’ve secured preferred supplier status. If you compare this relationship to a beauty brand paying an influencer to promote products on Instagram, it actually isn’t very different. You are relying on that venue contact or event organiser to sell your service.
What are you doing to ensure the influencer can endorse your company with confidence, and if asked, can promote your products in the best light?
4. Have fun with product placement in social posts
- Snap your outdoor furniture on lush green grass to coincide with Wimbledon. Include a bottle of champagne with flutes for the aspirational Instagram crowd.
- Post a mulled-wine recipe with an image of the ingredients displayed beautifully on your festive, mobile bar.
- Arrange 20 red chairs into a heart shape on Valentine’s Day and take a photo of them from a high vantage point, such as a ladder.
5. Use video more
Ideas include videos of:
- new collections
- tables with table setting decorations
- mismatched vintage chairs that work together
- lounge styles that can be mixed and matched successfully
- how to tie a chair sash, or how to create an inexpensive centerpiece
6. Leverage 3rd party websites & platforms
Select quality directories, community forums, and event sites to get more exposure for your furniture rental business.
It could be your local Chamber of Commerce, an EventBrite blog written by one of your clients, or a preferred supplier page.
And of course, no article about marketing tips for event companies would be complete without mentioning Designed for Hire, which was created for furniture hire companies to get more leads. Sign up, create a listing and start getting instant exposure to professional event planners and agencies.
We hope these marketing ideas will motivate you to try new things, or to just do more of what already works for you. Good luck in marketing your furniture rental business!